Gut Check

Gut check

Building a brand is a long-term commitment. That’s why these guidelines are in place. The more consistent we can adhere to them, the better.

When creating any execution,
ask yourself this question:

Is this a positive reﬂection
of our brand?

Am I using the logo properly?

Am I using colors properly?

Am I using approved typefaces in the correct ways?

Is the tone of messaging on brand?

Does the tone and content of photography or illustration align with our core brand?