Typography
Type is also something we use to help marketing, presentations and other materials feel consistent across various mediums and can help us stand out wherever those materials are seen.
ITC Cheltenham
ITC Cheltenham is the font we use for a variety of headlines and bigger callouts. It should be used rather sparingly—only for important headlines at the top of a page/website/slide or other very important headlines or big callouts (numbers and data) further down the page for impact. It’s a nice, friendly serif font that stands out on a page and brings some personality to the table. It’s mostly used in a bold weight because it appears in headlines. It’s never used in body copy.
Aa
Glyph sample
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789@#$%*!?&®™
For the most part, the first time you see a headline in a Weave execution, it should be in Cheltenham font. In order to not overuse Cheltenham, however, Akkurat can be brought in for headlines and subheads further on down the page or execution.
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We are for small
business.
Weights
Bold
Heiarchy

H1 Hero Title

H2 Big Title

H3 Medium Title

H4 Subtitle

Example of
type hierarchy
For the most part, the first time you see a headline in a Weave execution, it should be in Cheltenham Bold font. In order to not overuse Cheltenham, however, Akkurat can be brought in for headlines, subheads, eyebrows and text links further on down the page or execution.
Heiarchy
Eyebrow
Section Title
Cu dolor definitionem interpretaris eum, quod liber aperiri cu quo, wisi facete scripserit vis an. Cum tantas honestatis te. Usu at causae fierent, cu eos petentium moderatius. Tale elitr delectus mel ei, te ius choro constituam definitionem.
Cu eos petentium moderatius.
Tale elitr delectus mel ei
Definitionem interpretaris eum, quod liber aperiri
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Examples