Our Story
Logo
Color
Typography
ITC Cheltenham
Akkurat
GT Pressura
Photography
Elements
Illustration
Iconography
Digital Assets
Voice
Gut Check
Clear space and size
Logo
Clear space
Logo minimum size
Height: Print 0.3125 in — Screen 30 px
Logo mark
Logo usage
Usage on backgrounds
The logo should be used only on photographs and backgrounds that provide an adequate amount of clear space. Use the dark logo on light photography and the light logo over dark photography.
Logo color options
The logo has only two color options white and dark grey, and can be used over any solid colors from our pallet. Use the white logo against dark colors and the dark logo against light colors.
Logo misuse
Do not place imagery in the logo
Do not change the colors logo
Do not change the opacity of the logo
Do not change the scale of the logo
Do not distort the logo
Do not use the different typefaces
Do not outline the logo
Do not add a drop shadow to the logo
Do not rotate any part logo
Partner logo and integration use
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