Let’s say it like it is. Don’t be long-winded or verbose or flowery in your language. Don’t use jargon.
Cut to the chase. Infuse some smart, snappy personality into the messaging, but say what you’re trying
to say and be done.

Remember: We are for small business. That sentiment should always shine through in everything we do. We understand how amazing they are. We want them to win. It’s why we show up every day. We do what we do so small business owners can focus on what they do best. Our messaging must consistently convey that feeling.

We always sound natural, friendly and approachable. We are warm and helpful and positive. We communicate authentically and we’re always super conversational.

Don’t use cliches or sound cheesy or corny. We’re never zany or silly and we don’t use puns. Don’t use “Weave got this” in place of “we’ve got this”. That’s a bit too much corn.

The Weave brand should sound the same everywhere it appears, whether that’s online, in advertising, around the office building within videos or anywhere else. Consistency helps increase brand recognition.

We’re not total stiffs around here, nor are we always serious. So don’t be afraid to show some personality.
Be enthusiastic and energetic but never over the top. So yeah, don’t use a lot of !!! in your stuff. We can have some fun and show some wit, without being wacky. After all, we’re talking to people.