Type is also something we use to help marketing, presentations and other materials feel consistent across various mediums and can help us stand out wherever those materials are seen.
GT Pressura
Pressura is used very sparingly. This is a typeface that can be used for big, bold statements. It’s always used in ALL CAPS. Remember: when you read something in all caps, it can look like someone is yelling at you—and that’s exactly how to think of how to use Pressura. Use it when making a short, bold statement or standalone callout. It is never to be used as a headline leading into body copy on a website or other material.
AB
Glyph sample
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789@#$%*!?&®™
GT Pressura is only used in bold weight, and only in ALL CAPS. It’s great for such things as callouts and big, bold statements on a case study or printed piece or website.
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